Mandarin Media is that rare bird, an integrated communications agency that practices agency. We get things done: International Media/PR, expert content creation (rich and otherwise), digital marketing and savvy branding strategies — in the golf, hospitality and property sectors. Since 1997, the key enabler has been MM's journalistic DNA. Our team is staffed exclusively with media vets who can interact, pitch story ideas and brainstorm with working reporters, editors and producers peer to peer. Veteran journalist Hal Phillips formed Mandarin Media to create for clients meaningful, media-driven awareness campaigns that promote their brands, products, properties and services. What constitutes “meaningful” awareness? Simply put, it’s a caliber and breadth of targeted media presence that enables the sales and profitability all clients seek, B2C or B2B.
Our motto used to be, Every business has a story. Who’s telling yours? Still has a nice, big-picture ring to it... But "telling a story" perhaps oversimplifies what MM allows clients and their brands to accomplish in today's ever more fragmented digital media landscape. Together with the client, we craft that story, hone it into compelling news and feature narratives, adapt it to print, web, video, social media and audio formats, then continually and reliably relay it to our longstanding media partners for posting, publishing, broadcast, sharing and comment. Some companies have components of this capability (and acumen) in-house. Mandarin Media is there for those who don’t... One more thing: While we work from offices in the U.S., MM maintains partnerships and trusted vendor relationships far and wide. We believe in decentralization. It enables MM to best serve clients, interact with key media, and partner with skilled media specialists wherever media is created and consumed, which is to say everywhere in North America, Asia-Pacific and Europe/UK.